I have to say that most YouTube cooking shows leave me cold. There’s a little too much shaky cam footage and a few too many unfunny asides, and not enough serious, engaged cooking for my taste. So when Kenji told me about Binging with Babish, I watched one episode and got hooked. And I’m not alone: More than two million people now subscribe to the show.
I got so hooked that I had to have its creator, Andrew Rea, on Special Sauce. And I’m glad I managed to track him down: During our chat, Andrew revealed himself to be as smart and interesting and focused and idiosyncratic as the show itself. Which makes sense if you listen to how he puts the show together: “Every episode takes a bare minimum of 30 hours, sometimes up to 60 or 70 because I’m a one man band. I shoot it myself, I edit it myself, I color correct, I do the voiceover, all in my apartment, just me.”
Here’s the kicker: Up until a few months ago he also had a demanding full-time job, forcing him to work on Binging with Babish in the spare time he didn’t really have. So if you’ve ever wondered what it takes to both produce a YouTube cooking series worth watching and develop a huge audience for it, check out this week’s Special Sauce, which is just part one of my chat with Andrew (or should I say Mr. Babish?). When you do, I’m sure you will check out Binging with Babish yourself, and maybe his new series, Basics with Babish, too.